Ferodo Dealer Conference 2017

Ferodo Game Plan Leads to Success
 

The wondrous pines, unique rocks, sea of clouds and hot springs, the four unique scenic features of Huangshan Mountain, are relished by people mainly for the myriads of changes and uniqueness of the pine, rock, cloud and spring.

On May 17, 2017, the national dealer conference of Ferodo themed on Ferodo Game Plan Leads the Success was held on Huangshan Mountain; over 100 outstanding dealers throughout the country were called together to look forward to and plan for a better future in the spirit of innovation in the wonderful scenery of Huangshan Mountain. 

Although not presenting at the conference, Mr. Keith Power, the Asia-Pacific President, gave a short speech through video, to suggest the dealers to embrace changes with an open mind and actively make changes to strive for future success. As the markets and customers are changing, Federal-Mogul Motorparts must make innovations and changes, adjust the strategic layouts and strive to transform into a market-oriented and sales-driven company.

Mr. Wu Weiguang, General Manager of Federal-Mogul Aftersales (China), gave an important speech on “Game Plan” on behalf of Federal-Mogul, to introduce detailedly the plan and the company’s strategic deployment and planning for collaborative innovation from products, channels, services and market supports.

Federal-Mogul Motorparts has launched the “KungFu Masters” program in China to provide supports for trainings, technologies, workshop development and maintenance, small-sized partner management and warehouse logistics upgrade, increasing the company’s service capability and operational efficiency by creating regional one-stop integrated service platforms. The “KungFu Masters” program will upgrade traditional dealers from the supply and marketing mode to a new win-win cooperation mode, providing time-saving and cost-efficient one-stop services for customers to increase their market competitiveness.

“Federal-Mogul Motorparts has always attached great importance to the win-win cooperation with our dealers who are the important channels between our products and customers.” Mr. Wu said, “In the rapidly developing world, we must keep pace with the times,  and take the lead in making changes from the product, service, organization and management, which in turn will bring us more opportunities. I hope we can collaborate closely to achieve a common success. "

On the second day of the conference, many dealers visited the Road Test Center of Federal-Mogul Motorparts in Huangshan City, participated in a test of brake pads and saw the excellent performance of Ferodo brake products with their own eyes.

This conference receives high evaluations from the dealers and Federal-Mogul Motorparts’ courage and determination for actively making changes are also greatly supported by the dealers, many of whom indicated immediately after the conference that they intend to cooperated with the company for long term.“The traditional dealership mode run into a bottleneck and the only way to better growth is to develop new business mode,” said by Shenzhen Step Trading Co., Ltd. on behalf of the dealers.

Ferodo is a world-known brake brand of Federal-Mogul (US). The brand was founded in 1897 when the founder Herbert Ferodo invented the world’s first brake pads and thereafter, Ferodo is known as the first brake pads brand in the world and the “father of brake pads”. Since 1920s, Ferodo’s friction brakes has become the first choice of major automobile manufacturers and the designated brake product supplier of World F1.